Archive for cinema
February 22, 2007 at 10:50 AM · Filed under art, cinema, photography
`I should see the garden far better,’ said Alice to herself, `if I could get to the top of that hill: and here’s a path that leads straight to it — at least, no, it doesn’t do that — ‘ (after going a few yards along the path, and turning several sharp corners), `but I suppose it will at last. But how curiously it twists! It’s more like a corkscrew than a path! Well, this turn goes to the hill, I suppose — no, it doesn’t! This goes straight back to the house! Well then, I’ll try it the other way.’
And so she did: wandering up and down, and trying turn after turn, but always coming back to the house, do what she would. Indeed, once, when she turned a corner rather more quickly than usual, she ran against it before she could stop herself.
`It’s no use talking about it,” Alice said, looking up at the house and pretending it was arguing with her. `I’m not going in again yet. I know I should have to get through the Looking-glass again — back into the old room — and there’d be an end of all my adventures!’
So, resolutely turning back upon the house, she set out once more down the path, determined to keep straight on till she got to the hill. For a few minutes all went on well, and she was just saying, `I really shall do it this time — ‘ when the path gave a sudden twist and shook itself (as she described it afterwards), and the next moment she found herself actually walking in at the door.
‘Oh, it’s too bad!’ she cried. `I never saw such a house for getting in the way! Never!’
February 11, 2007 at 9:36 AM · Filed under boundary objects, cinema, Design, interdisciplinary, teaching and learning, visual culture
For Tuesday’s discussion we will use a list of “brand personality” traits employed by product marketers to stimulate our thinking about the uses of cinematographic techniques.
“down-to-earth, honest, cheerful, wholesome, daring, spirited, imaginative, up-to-date, reliable, intelligent, successful, upper class, charming, outdoorsy, tough”
These traits represent dimensions of brand personality that were factored from an analysis of consumer preferences by Jennifer Aaker (Dimensions of Brand Personality. 1997. Journal of Marketing Research. 34:3. pgs. 347-356.).
The goal is to identify as many ways as possible that cinema techniques can be used. We will consider the possible uses of :
- lighting
- lenses
- framing
- camera movement
- camera position
- camera angle
- editing
For each of these categories identify all of the possible configurations that could most effectively communicate each of the personality traits you are given. Do this in groups of 3-4.
Think critically about what the effect of each technique is and how it makes a connection to the characters, their point of view, the plot, etc..
The drawback is the direct link to advertising and other high concept ideas of filmmaking that rely solely on genre convention. By this I mean that we may not all agree on what camera angle communicates “cheerful.” Try to come to a consensus within your group, but also try to include all possible solutions/techniques.
Remember, there is rarely any formulaic way to communicate these personality traits. They often rely on their context. Nonetheless, we can begin to come up with solutions by asking ourselves these questions.
One challenge is to consider how we might communicate non-human personality traits.
January 13, 2007 at 12:09 PM · Filed under cinema, critical theory, genomics
Chromosoma
mixed media
2006
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