Decision making and climate change
This is one of the best popular articles I have read on the psychological factors affecting individual and group decision making in complex, high-stakes uncertainty. The focus of this article is on climate change, but the implication can be translated to other problems just as easily. This is simply because of the scale and the way that problem itself is generated. The scale is large and usually prohibits people from seeing the impacts of decisions, while it is also caused by many individuals making choices that contribute to the problem.
It amazes me that in all of the discussion documented in the article, there is never a mention of designers, artists, or any other such expertise that actually spends the majority of its effort on communication, messaging, experience design, and the use of sensory mechanisms to motivate behavior. It makes me sad that there is the recognition that, when it comes to communication, it’s always about the researchers doing the communication. This can be improved, yes, and there are also many design-thinking guidelines one can pull out of the article. How many can you spot?
The Green Issue – Why Isn’t the Brain Green? – NYTimes.com.
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