Core77 – Enlightened Innovation

Traditional business models are failing in the face of global competition, and American companies are scouring design schools for design-innovators to lead them into the twenty-first century with creative strategies. Great. But the question is, where will these young designers lead us? Will their skills in systems thinking and problem solving simply be exploited to make more money for bottom-line corporations? Or will these innovators find the courage to weave a conscience into their design solutions for corporate America.

And will they know how?