This is an exercise. This appeared to me. I remembered it, and then I put it together the next day. There are many questions that could be asked of this, and meanings created. What I like about it is it’s restrictivenes= in that the literal translations are somewhat limited. Clearly this is a reconfguration of the nike logo and phrase, “Just Do It?” What new relationships does the logo suggest?
Well?
I’d say:
St. Valentine’s Day
Just Do It- like “go out and love someone!”
just do it = sex
the swoosh, duplicated
symmetrical swoosh
heart swoosh
Doesn’t jsut do it usually have a period?
(Just Do It.)
Is this interesting? It this the same kind of logo alteration that ends up on tshirts (e.g. grateful dead)? In that case, actually, the logos never really shifted from the original; only the text changed- never the entire image…perhaps….
Is this a greeting card?
Is this the beginning of many posible outcomes because the signs and relationships of the logo have been reconfigured= simp[ly from duplication, symmetry, color, and punctuation.
Sounds like a line of loungeware to me.
This week, we are looking at a Weiden and Kennedy commercial for nike as an exercise in Screen Arts & Cultures 236 “Tha Art of Film.” For those of you that are unfamiliar with Weiden and Kennedy, here is what I know.
Weiden and Kennedy is an advertising firm.
Their headquarters are in portland, oregon- downtown.
Their offices are designed by the same architecture firm as the coming addition to
the art museum- headed by Brad Copefil. He spoke at the Architecture School at UM
in fall 2004.
I played soccer with an employee.
They are supporters of the time-based art festival (tba)in september organized by
pica (portland institute of contemporary art). here is the video we are looking at:
